Design for Society

Here is final animation for my design for society brief. It focuses on oil and it's effects on the climate. The video also briefly covers how we can solve the problems presented towards us by oil. I've used a very simple colour scheme to make the graphic elements in the video stand out more. It also makes the text a lot easier to read. This is the first time I have worked entirely digitally for one of my university briefs. I feel because of this I have been able to greatly improve the quality of not only my concept work but also my final production. I started by making vector artwork in Flash. I then made concept stills which translated into a storyboard (seen below). Because I had worked with vectors straight away (instead of doing sketchbook work) I was able to animate straight away after I had completed my concept. This also meant I knew that my concept was highly accurate to what my final production would look like. I think the biggest advantage of taking this approach was that I able estimate exactly how much I would be able to achieve within my time constraints.

 

Here you can see that the artwork in my stills is almost exactly the same as what appears in the final video. I did the narration for the video using my own equipment rather than using my university's facilities. This made it easier to cut lines and edit audio as I could do it all from home. The recording quality could be slightly better and might be a good idea someone other than myself to narrate if ever I do a similar project again. I'm extremely happy with the soundtrack as it really goes along well with the style of the video. A definite big thank you to Sion Roberts who created the music for me! If I were to change anything about this animation I think it would be to introduce some animated characters. However due to the amount of time I had left this wouldn't have been possible.

 Global warming wasn't my only idea for design for society. I also wanted to create a short ad similiar to the ones seen during a credit roll of a television program. The ad would have been for a helpline for families suffering from domestic abuse. I got as far producing artwork for the concept but ultimately I decided that the ad would be too short to meet brief requirements. I may return to this concept at some point though because I quite liked the style of the characters that I created.

 A mock up of how the ad would be used.